Rebrand

Objectives
Create a new visual identity system for an existing local organization. Conduct research, develop a brand strategy, articulate a brand story, and create a new brand identity. Furthermore, refine the brand identity, create brand expressions, and build a brand toolkit.

Execution
Visual identity features an original illustrated font to promote child-like qualities as well as an illustrated icon to enhance visual interest and allows for a larger scope when creating brand expressions. Greens are chosen to represent sustainability and re-purposing values of the organization.