Event Promotion & Expressions

Objectives
Design promotional material for an upcoming local event for 2025. Create a brand toolkit that includes fonts, type treatments, colour palette and theme graphics. Reformat artwork for different advertising expressions.

Execution
Original illustrated theme graphics include horseshoes, wheat, textured background, as well as a logo for the event. Use of bold lines and texture, in addition to limited colour palette (with varying tints and saturations), allows for ease when reformatting design for different expressions.