Campaign

Objectives
Develop a cohesive visual campaign for A Taste for Life 2026 that promotes awareness and engagement across both digital and physical platforms. Create a concept-driven poster design and extend the visual system into multiple formats, including social media (Facebook, Instagram, LinkedIn), email marketing, printed sticker design, and a large-scale billboard.

Execution
Established a clear creative direction inspired by the event’s themes of community, dining, and giving back, while incorporating the client’s preference for a retro music festival aesthetic. Designed a central concept poster that serves as the foundation for the campaign’s visual identity, featuring bold typography, a retro colour palette, and custom graphic elements of recognizable local places throughout Winnipeg. These elements were developed to strengthen community connection and reinforce the event’s local impact. Design is adapted across various digital platforms and physical print applications, optimizing layout, scale, and visual hierarchy for each format while maintaining a cohesive and consistent visual identity.