Package Redesign & Ads

Objectives
Create a new and effective consumer product design for the purpose of revitalizing a retail beverage brand. Develop two ads using the same concept with different variations using assets from the re-design. Primarily for a print ad and reformatted for social media purposes.

Execution
Identified target market and created user personas to establish a creative brief and design direction. Original illustration of wolves in addition to the redesign of label content work together to create a new, expressive visual identity. Analogous colour harmony and limited font choice allows for a simple yet interesting design.